Consumer Goods

From washing powder to high end watches, protecting the value and image of a brand is integral to commercial success. Our expertise in the field of consumer goods includes advising on food and drink products, household items (such as washing powders, cosmetics, razor blades, shampoos, toothbrushes and batteries), fashion and luxury goods (such as watches, perfume and clothing).

Seeking urgent injunctive relief is often essential in such disputes, and we have been involved in numerous interim injunction applications, applications for search orders and asset freezing orders. Our team also has particular strength in matters involving parallel trade, counterfeit and lookalike issues, and non traditional trade marks.

Our experience includes advising a leading global consumer products company – boasting a portfolio of brands with many of the world’s best known household names – on a range of issues related to counterfeit, parallel trade and lookalike disputes. In addition, we have represented an internationally renowned university to secure its rights in relation to the use of its name on merchandise, as well as advising furniture designers on – and challenging – legislation regarding the protection of their designs 

“They understand the full breadth of the legal issues facing the client, analyse them rigorously, communicate them to client and co-counsel exceptionally, but then also focus on the business needs of the client and the best strategy for those needs. Overall, an exceptional holistic service”
Legal 500

Example Cases

  • Procter & Gamble v Star Global Trading Limited  (trade marks - perfumes)
  • Procter & Gamble v Per-Scent  (trade marks - perfumes)
  • Procter & Gamble v Awan Marketing  (trade marks, registered design, copyright, passing off, breach of contract - perfumes)
  • Procter & Gamble v various counterfeit traders (trade marks – toothbrush heads)
  • Punter of England Limited v University of Cambridge (trade marks – souvenir merchandise)
  • Unilever v Colgate (soap packaging)
  • Gillette v Corsair (trade marks and passing off – body sprays)
  • Kaneka v Eagle Technical Fabrics (flame retardant clothing)
  • Vitra & Others v Secretary of State for Business, Energy & Industrial Strategy (repeal of s.52 of the Copyright, Designs, and Patents Act 1988)
  • Fit Kitchen Limited v Ocado Group PLC (trade marks – packaging)
  • Life Global Holdings Limited & Another v Pepsico Inc and Others (trade marks – beverages)